Step 1: Open the Campaign List
In your Shopify admin, open the Fundlet app. From the main navigation, click Campaign List. This is where all your active and inactive campaigns are managed.
Step 2: Add a New Campaign
Click Add a Campaign to open the campaign creation form. You will see a series of fields to fill in before your campaign goes live.
Step 3: Enter a Name and Description
- Campaign name — Give your fundraiser a clear, recognizable name (for example, "Spring Soccer Fundraiser 2025"). This name is shown to shoppers and participants.
- Description — Write a short explanation of what the fundraiser is for. A good description helps shoppers understand why they are buying and motivates them to support the cause.
Step 4: Upload Campaign Photos
Upload one or more images that represent the campaign. These appear on your storefront and in the campaign dashboard. Use high-quality photos that are relevant to the organization or cause — for example, a team photo or school logo.
Step 5: Set the Payout
The payout is the amount your organization earns per item sold. You can set:
- A flat payout per product — a fixed dollar amount returned to the organization for each unit sold.
- Tiered payouts — payouts that increase as total revenue grows, rewarding high-performing fundraisers.
Payouts are calculated and tracked by Fundlet, but your shop distributes the funds directly — Fundlet does not move money on your behalf.
Step 6: Set Campaign Goals
Add a fundraising goal so participants and shoppers can see progress toward a target. Goals appear as a progress bar on your storefront and campaign dashboard, which encourages more purchases.
Step 7: Activate the Campaign
Once all details are filled in, click Activate. The campaign is immediately live and ready to accept orders. You can return to the Campaign List at any time to edit details, pause, or deactivate a campaign.
After activating, proceed to Setup your Storefront to connect the campaign to your Shopify store.